Testing, testing, testing...17.10

Cheers,

This time we talked about researching ads. We watched some Bond - Heineken commercials and then we looked at some storyboards and discussed neural methods of testing. Below you will find the original British Nivea ad and the Polish version cut into 6 scenes after neural testing. Enjoy!

British version

Polish version

Arts & Crafts, 3.11

Last time we talked about crafting ads and we even tried to come up with one that would make a breast cancer patient laugh. Tough job, but well done. As for your homework I was out of the game for two weeks and therefore your assignement is postponed. Still please read your stuff.

Reading: William Cooke, Theodore Dunn, “The changing face of advertising research in the information age: an ARF copy research council survey.”, 2006, Journal of Advertising Research
or
Leonard N. Reid, "Pretesting TV commercials: methods, measures and changing agency roles", 1993, Journal of Advertising Research