Last time we talked about crafting ads and we even tried to come up with one that would make a breast cancer patient laugh. Tough job, but well done. As for your homework I was out of the game for two weeks and therefore your assignement is postponed. Still please read your stuff.
Reading: William Cooke, Theodore Dunn, “The changing face of advertising research in the information age: an ARF copy research council survey.”, 2006, Journal of Advertising Research
or
Leonard N. Reid, "Pretesting TV commercials: methods, measures and changing agency roles", 1993, Journal of Advertising Research
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