As you probably know we won't meet tomorrow. Sorry about that, something very urgent has come up. Well, I am pretty sure you will enjoy your free afternoon, right? However, not to lose this precious time I am gonna ask you to watch one of the commercials below (I took them from last Friday's Noc Reklamożerców/AdEaters) and do three things:
1) Describe the target group.
2) Decode the message. What did they want to say about the brand/service/values, wahetever? What benefits, what features does the ad focus on? What is it supposed to do?
3) What emotions does it base on and why?
You can post your answers here on the blog (make sure you sign them with your real name, so I'll know who is who) or send it to me by mail. Do it by Dec 8th.
Oh, by the way - you can vote for the best ad of all. We'll see what appeals to young sociologists A.D. 2008. :-)
1. Audi Quattro (make sure you watch all three and in the right order)
Audi 1
Audi 2
Audi 3
2.Choice
3.Telethon
4. Metro Madrid
5. The Crime Channel
6. Center Fruit
1) Describe the target group.
2) Decode the message. What did they want to say about the brand/service/values, wahetever? What benefits, what features does the ad focus on? What is it supposed to do?
3) What emotions does it base on and why?
You can post your answers here on the blog (make sure you sign them with your real name, so I'll know who is who) or send it to me by mail. Do it by Dec 8th.
Oh, by the way - you can vote for the best ad of all. We'll see what appeals to young sociologists A.D. 2008. :-)
1. Audi Quattro (make sure you watch all three and in the right order)
Audi 1
Audi 2
Audi 3
2.Choice
3.Telethon
4. Metro Madrid
5. The Crime Channel
6. Center Fruit
7. Free hugs
8.Sundek
9.Coke
1 komentarz:
Sundek Rage
Well, it is by no means shock advertising, that because of the surprise element.
1.The target group are young, surfing people (or those willing to appear so, surfers style doesn't concern only surfers- not many of those in Poland, but surfing brands are very popular), already aware of the brand existence (brand logo is shown during the commercial, but until the end it is hard to recognize it).
2.It is most strongly connected to the surfers life style and all the values connected with it- freedom, style, specific fashion etc. But this is known at the very end, until then viewers see only an intriguing story of a very inpatient man in an idyllic beach area house. He looks good and is dressed well but that is all about surfing connotations.
3. It is all based on the contrast- set, music and the plot are playing with each other, not harmonizing but sort of telling 3 different stories. Because of that it is really hard to correctly understand it until the very end. Through this, it definitely catches viewers attention. We laugh at the inpatient man behavior until the end because we find it irrational. After receiving information (97% of surfers...) we understand more, but still, it's hard to call his behavior rational... It could be perfect shoe-laces commercial at the same time.
Franek Przeradzki
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