Taboos, 16.10

We talked about primitive and modern taboos. Then we discussed different punishments and institutions entitled to deliver them. Finally, we did a case study on Cropptown "Zarzynamy ceny". By the way the prize goes to...shhh..you'll see on Tue, Oct 28th.


Reading (to be downloaded or found in the library):
1) Chetan Sharma "A Brief History of Advertising" in Mobile Advertising, chapter 10, Wiley 2008 at http://www.chetansharma.com/Mobile_Advertising_Chapter_01.pdf
2) Jerry W. Thomas "Advertising Effectiveness" at http://www.decisionanalyst.com/publ_art/adeffectiveness.dai

Home assignement: You are to find one ad (print, TV, whatever...) that violated at least one rule as set by Rada Etyki Reklamy. For their code of rules see http://http//www.radareklamy.org/kodeks-etyki-reklamy.htm
Bring your case to class and be ready to talk about it. I was sent one really good example by Mr. Wojtek Barcikowski. You can view it here http://pl.youtube.com/watch?v=C7JLEZxXEis&NR=1 Not only is it racist, but it's just simply bad advertsising...yuck...