9.12 Chinese dragon and other pecularities

See above the commercial featuring male genitalia (Durex subbrand Humo) we talked about.

Last time we talked about how to decipher an advertising campaign (best and not so great exemples from your work). We looked at some Chinese taboos in international advertising. Finally we listed some Polish taboos. For Tue, Dec 16th please refresh (or read for the first time):

1. Delphine Manceau, E. Tissier Desbordes, “Are Sex and Death Taboos in Advertising?
An Analysis of Taboos in Advertising and a Survey of French Consumer Perceptions”,
International Journal of Advertising, Vol. 25, No. 1, 2006

AND

2. John Ford, “Comments - Fear Appeals”, International Journal of Advertising, Vol. 25, No.
3, 2006